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What Are the Hardest Addictions to Quit?

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You have watched someone you love try to quit three times, and three times the withdrawal pulled them back within 72 hours. Maybe you promised yourself this was the last time, and by day two the anxiety and physical pain made using again feel like survival. Some addictions bring withdrawal so severe, or cravings so relentless, that quitting without medical support is not a failure of willpower. It is a medical risk. If you are asking what are the hardest addictions to quit, the answer from TruHealing Centers in Owings Mills, MD, starts with that difference.

Here is the short answer. Alcohol and benzodiazepines can be dangerous to quit, because stopping suddenly may cause seizures and delirium tremens in some people. Opioids, including heroin, fentanyl, and prescription painkillers, can cause punishing physical withdrawal, which is why some home attempts end within days. Methamphetamine and cocaine present different challenges: the physical crash may pass, but cravings can linger for months. Nicotine can be difficult to quit for good, even though its withdrawal is not typically medically dangerous. And when anxiety, depression, or trauma sits underneath the use, each of these can become harder to quit.

Knowing which kind of “hard” you are facing matters, because each one points to a different kind of help. Some substances may call for medical detox before anything else, while others may need months of therapy after the body has settled. This guide walks through each group, explains what can make each one challenging, and shows how TruHealing Centers offers treatment options, from medical detox through residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), outpatient care, and aftercare planning. Families reach TruHealing Centers from Owings Mills, Baltimore, and Hagerstown, Maryland, as well as Jeffersonville, Indiana, and Bethlehem and Rochester, New Hampshire. If cost is weighing on you, you can have your insurance checked before anyone commits to anything. TruHealing Centers works with Aetna, Cigna, UnitedHealthcare, Blue Cross Blue Shield, Optum, and Magellan Health, and also accepts private pay.

What Are the Hardest Addictions to Quit, and Why Is Each One Hard?

Substances that can be difficult to quit often fall into three groups. The first group may have dangerous withdrawal (alcohol and benzodiazepines). The second may have intense physical withdrawal (opioids). The third may have cravings that outlast detox (stimulants and nicotine). Some people who struggle to quit are dealing with more than one of these at once.

Every addictive substance changes the brain. The National Institute on Drug Abuse explains in Why are Drugs so Hard to Quit? that repeated drug use changes the brain in ways that make quitting hard, even for a person who truly wants to stop. This is why “just stop” so rarely works. It is also why a loved one’s relapse does not mean they don’t care about you or about their own life. Their brain has learned to treat the substance as something it needs to get through the day.

What separates one substance from another is the kind of struggle it may create. With alcohol and benzodiazepines, the danger can be physical and may become an emergency within a day or two for some people. With opioids, the pain and sickness of withdrawal may push some people back to use before the body has a chance to reset. With methamphetamine and cocaine, the body may recover fairly quickly for some individuals, but the mind may keep reaching for the drug long after. Each pattern may need a different response, and treating them all the same way is one reason earlier attempts may not have held. That is why TruHealing Centers runs separate programs for substance use concerns, including services addressing heroin, cocaine, meth, and alcohol within its broader approach to care.

Nicotine shows how “hardest” can mean “hardest to stay quit” instead of “most dangerous.” The CDC explains that nicotine is highly addictive and that withdrawal symptoms and cravings make quitting hard. The FDA notes that nicotine is the chemical that makes tobacco products addictive. Nicotine withdrawal may bring irritability, trouble focusing, and strong urges, but it does not usually call for medical detox. For alcohol, benzodiazepines, opioids, meth, and cocaine, the more urgent question is whether your loved one may need medical detox, longer behavioral health treatment, or both.

Why Can Quitting Alcohol or Benzodiazepines Suddenly Be Life-Threatening?

Alcohol and benzodiazepines are two common substances where stopping all at once can be dangerous for some people, because withdrawal may cause seizures and delirium tremens. That is why TruHealing Centers addresses alcohol and benzodiazepine withdrawal through its medically supervised detox program, instead of asking anyone to tough it out at home.

Both substances slow down the brain. They boost a calming chemical called GABA, and over time the brain may push back by revving itself up to stay balanced. When the alcohol or pills suddenly stop, the brake is gone but the gas pedal may still be pressed down, so the nervous system may overfire. This can show up as shaking, sweating, a racing heart, high blood pressure, panic, vomiting, hallucinations, and in some cases, seizures.

Timing matters here. Alcohol withdrawal symptoms often start within 6 to 24 hours after the last drink, and seizures may be more likely in the first 24 to 48 hours. Delirium tremens, a severe state of confusion, fever, and unstable heart rate and blood pressure, usually appears 48 to 72 hours after the last drink, and sometimes later. Benzodiazepine withdrawal depends on the drug. Short-acting pills such as alprazolam (Xanax) may cause symptoms within a day or two, while longer-acting pills such as diazepam (Valium) may take several days to show withdrawal, and symptoms can stretch on for weeks. With benzodiazepines, a safe path may be a slow, medically guided taper.

Picture your husband deciding that Monday is day one. By Tuesday night he is shaking and sweating and can’t sleep, and you don’t know which symptoms are normal and which mean you should call for help. In medical detox, you are not left making that call alone. Staff check vital signs, use standard withdrawal scales, and may give medication early, before symptoms turn into an emergency. After detox, TruHealing Centers offers continuing care options for those addressing alcohol or benzodiazepine concerns.

Not everyone who drinks or takes benzodiazepines will have dangerous withdrawal. The risk may be higher with heavy daily use over a long period, past withdrawal seizures or delirium tremens, other health problems, and mixing alcohol with pills or other sedatives. Only a medical assessment can sort out the real risk, so if your loved one uses either substance daily, talk with a medical provider before they stop.

Why Do Opioids Pull People Back Within Days, and How Does MAT Help?

Moving from sedatives to opioids, the danger shifts. Opioids such as heroin, fentanyl, and prescription painkillers can create strong physical dependencies, and their withdrawal can be so painful that some attempts to quit at home end in a return to use within days. Opioid withdrawal is rarely fatal by itself, but medication-assisted treatment (MAT) may make getting through it more realistic for some people.

Opioid withdrawal may feel like a severe flu combined with intense fear. It may bring deep muscle and bone aches, vomiting, diarrhea, sweating, chills, goosebumps, a runny nose, constant yawning, sleeplessness, and cravings. For short-acting opioids like heroin, symptoms often begin 8 to 24 hours after the last use, may peak around days 2 to 3, and ease over about a week. Fentanyl can follow a less predictable pattern, and trouble sleeping, low mood, and cravings can last much longer for some people. That peak around day 2 or 3 is exactly when some people give up.

A home detox that ends in relapse may carry a hidden danger. After even a few days without opioids, the body’s tolerance may drop. If a person goes back to the amount they used before, that dose may now cause an overdose, and fentanyl in the drug supply raises that risk even more. This is one of the most important reasons to treat opioid withdrawal as a medical event and not a test of willpower.

TruHealing Centers offers MAT as part of its services for people addressing opioid concerns. Buprenorphine, the main ingredient in Suboxone, acts on the same receptors as other opioids but in a gentler, steadier way. For some people, it may ease withdrawal and cravings enough to make treatment possible. Harvard Health’s guide to overcoming addiction makes the point that there is more than one effective path toward recovery, and for opioid use, medication may be part of that path for some individuals.

You may worry that MAT is just trading one drug for another. That is a common fear, and it deserves a straight answer. MAT is prescribed, measured, and monitored by a medical provider as part of evidence-based care. Its goal is stability, so your loved one may be able to sleep, think clearly, and do the work of therapy. Whether to use MAT, and for how long, is a decision made with a physician based on your loved one’s health and history.

Stimulants: Withdrawal Ends in Days, but the Cravings Can Last for Months

Stimulants work almost the opposite way. Methamphetamine and cocaine are rarely dangerous to withdraw from physically, yet they can be among the more challenging substances to stay quit from, because cravings and low mood can last for months after the last use for some individuals. That is why TruHealing Centers offers care across a continuum instead of ending with a short detox stay.

Stimulants flood the brain with dopamine, the chemical tied to pleasure, energy, and motivation. With repeated use, the brain may turn down its own dopamine response to cope with the flood. When the drug stops, everyday life can feel flat and gray for some people, and food, music, friends, and even family may bring little joy. This state, called anhedonia, is one reason some people return to stimulants. It can take many months without the drug for the brain’s reward system to begin to recover.

Stimulant withdrawal usually happens in stages. The first few days may be a crash: deep exhaustion, heavy sleep, strong hunger, and low mood. Next may come weeks of poor focus, irritability, low energy, and intense cravings. After that, some people go through a longer stretch, often called protracted withdrawal, when cravings flare up around certain people, places, paydays, or stress. Depression during the crash can be severe for some, and some people have thoughts of suicide. Methamphetamine can also cause paranoia or psychosis in some individuals. Both are reasons to keep medical and mental health support close by.

Imagine your son gets through his first week. He sleeps, he eats, and he starts to seem like himself again, so the family relaxes. Three weeks later, he is using again. That doesn’t mean detox failed. It may mean the more challenging part of stimulant addiction had barely started when the support ended.

At TruHealing Centers, treatment options for people addressing meth and cocaine concerns may follow a person from detox into residential treatment, PHP, IOP, and outpatient care. In these settings, individual and group therapy do much of the work: helping a person spot the thoughts and situations that may lead to use, and building skills for riding out strong emotions and cravings without acting on them. Steady routines around sleep, meals, and stress relief may support the long months when the brain is still adjusting.

Is Anxiety, Depression, or Trauma Making It Harder to Quit?

Across all of these substances, one factor can make quitting harder still. Untreated anxiety, depression, or trauma may make every substance harder to quit, because the substance may be doing a job, such as quieting panic or numbing painful memories, that nothing else is doing yet. Treating both conditions at the same time, known as dual diagnosis treatment, may help to lower the risk of relapse for some individuals.

This pattern is often called self-medication. A person may drink to fall asleep without reliving a trauma, use pills to get through a panic attack, or use stimulants to push through the fog of depression. If treatment removes the substance but leaves the anxiety or depression untouched, the original pain may come back, often stronger, and the old solution may start to look reasonable again.

Withdrawal also muddies the picture. Coming off alcohol, opioids, or stimulants can cause anxiety and depression on its own, so clinicians may need time to see which symptoms fade as the body settles and which were there all along. SAMHSA, the federal agency that leads public health efforts on behavioral health, covers mental health and substance use together as parts of the same field. Treatment may work the same way.

TruHealing Centers addresses dual diagnosis through services that include support for anxiety, depression, and mental health alongside substance use concerns. In residential treatment or PHP, both conditions may be treated side by side, not one after the other, through individual and group therapy that addresses anxious and depressive thinking along with substance use.

If your loved one’s drinking or drug use grew after a loss, a breakup, a stretch of panic attacks, or a trauma they rarely talk about, that history matters. Share it during the admissions call. It may help the clinical team see the full picture and plan care that addresses underlying concerns, not only the symptoms.

Why Does Recovery Fall Apart After Detox, and What Keeps It Going?

Recovery may fall apart after detox because detox addresses the body, not the habits, triggers, trauma, or home environment that may have driven the use. TruHealing Centers builds aftercare and continuing care planning into its approach because lasting recovery may depend on stepping down gradually, from detox to residential to PHP to IOP to outpatient and aftercare, instead of stopping when withdrawal ends.

Think about what may be waiting when someone leaves a short detox stay: the same house, the same friends, the same phone numbers, and the same stress at work or at home. The first weeks back can be a risky time in recovery for some people, especially after opioids, when tolerance may have dropped. Without a plan, a person may go from round-the-clock support to almost none overnight.

TruHealing Centers offers a continuum of treatment options so that drop may not have to happen. Detox may stabilize the body over several days. Residential treatment may give structure, daily therapy, and distance from triggers while a person lives on site. PHP may offer full days of treatment while a person lives at home or in sober living. IOP may provide several sessions a week, so a person can return to work, school, or family duties with support still in place. Outpatient treatment and aftercare planning may set up ongoing support, relapse prevention steps, and a plan for what to do if cravings return. Because TruHealing Centers is part of a network of accredited facilities, with locations serving Maryland, Indiana, and New Hampshire, one long-term partner may be able to guide your family through each stage, instead of you starting over with a new program every time care changes.

Your family is part of this too. Understanding addiction, setting healthy limits, and knowing how to support recovery without enabling it all may make a difference, and the team can talk with you about your role as care moves forward. Separate programs for men and women may give people a setting where they may feel more at ease being honest. If relapse does happen, it doesn’t erase progress. It may be a sign the plan needs to change, and a step-down structure may make it easier to catch that early.

What Happens During Medical Detox at TruHealing Centers in Owings Mills?

For many families, medical detox is the first concrete step, so it helps to know exactly what it involves. Medical detox is supervised withdrawal. A medical team monitors a person around the clock, may use medication to keep withdrawal as safe and manageable as possible, and plans the next level of care before detox ends. It is not a cure on its own; it may be the safe starting point for everything that follows. TruHealing Centers offers medical detox in Owings Mills, MD, and serves families from Baltimore and Hagerstown as well.

What Do They Do in Medical Detox?

Here is what the medical team may do, step by step:

  1. Screen before admission. During the admissions call, the team asks what your loved one uses, how often, and when they last used, and checks insurance benefits.
  2. Assess on arrival. Medical staff may review health history, substances, mental health, and current symptoms, and complete a physical check.
  3. Build a withdrawal plan. A medical provider may set a medication and monitoring plan based on the substance and your loved one’s risk level.
  4. Monitor and adjust. Staff may track vital signs and withdrawal symptoms with standard scales and adjust medication as needed.
  5. Support comfort and safety. Rest, fluids, nutrition, and staff who can talk through fear and cravings may help a person get through the hardest days.
  6. Plan the next level of care. As the body settles, the team may recommend residential treatment, PHP, or IOP so there is no gap after detox.

What Drugs Are Used in Medical Detox?

Medications are chosen by a physician for each person and may include:

  • For alcohol withdrawal: benzodiazepines to help prevent seizures and delirium tremens, plus thiamine (vitamin B1) and fluids
  • For benzodiazepine withdrawal: a gradual taper, often using a longer-acting benzodiazepine
  • For opioid withdrawal: buprenorphine (in Suboxone), and non-opioid medications such as clonidine for sweating, anxiety, and aches
  • For symptom relief: medications for nausea, diarrhea, sleep, and pain
  • For stimulant withdrawal: supportive care, since there is no single approved withdrawal medication, along with close mental health monitoring

Is Medical Detox Painful?

Medical detox is not always painless, but medication and close monitoring may help keep discomfort manageable and help prevent dangerous symptoms for some people. How much discomfort a person may feel depends on the substance, how long and how heavily they used, and their overall health. Staff may check in often, and if symptoms rise, they may be able to adjust medication instead of waiting for things to get worse.

Who Needs Medical Detoxification?

A medical assessment is strongly recommended for anyone who:

  • Drinks heavily every day
  • Takes benzodiazepines daily, whether prescribed or not
  • Uses opioids daily, including heroin, fentanyl, or prescription painkillers
  • Has had withdrawal seizures or delirium tremens in the past
  • Has tried to quit at home and relapsed during withdrawal
  • Mixes alcohol with pills or other sedatives
  • Has serious physical or mental health conditions
  • Is pregnant

What to Expect During Medical Detox

From your family’s side, the experience may unfold like this:

  1. The first call. You describe what you are seeing, and an admissions counselor explains options and verifies insurance. You do not need every answer ready.
  2. The first hours. Your loved one may be welcomed, assessed, and settled into a calm, monitored space. Medication may start right away if symptoms have begun.
  3. The hardest days. Withdrawal usually peaks in the first few days for many people. Staff may watch closely, treat symptoms early, and offer emotional support.
  4. The body steadies. As symptoms may ease, sleep and appetite often start to return for many people, and your loved one may be more open to talking about next steps.
  5. The step down. Before detox ends, the team may meet with your loved one about the next level of care so treatment may continue without a gap.

How does the team decide what comes next? Across addiction medicine, level-of-care decisions may be guided by the ASAM Criteria from the American Society of Addiction Medicine. The ASAM Criteria look at six areas: withdrawal risk, physical health, emotional and mental health, readiness to change, risk of relapse, and the recovery environment. Depending on that assessment, the next step at TruHealing Centers may be residential treatment, PHP, or IOP.

You may be afraid of being buried in bills. That fear is real, and you deserve clear answers before admission. TruHealing Centers accepts Aetna, Cigna, UnitedHealthcare, Blue Cross Blue Shield, Optum, Magellan Health, and private pay. Benefits vary by plan, so the admissions team can check yours ahead of time. You may also wonder how to tell whether any program is safe and not just filling a bed. Ask who supervises detox, which medications may be used, and what happens the day detox ends. A program committed to clinical excellence will answer those questions plainly.

Questions Families Ask About the Hardest Addictions and Detox

Here are short, direct answers to common questions families have when deciding whether a loved one may need medical detox.

What drug is hardest to detox from?

Alcohol and benzodiazepines may be medically among the most dangerous to detox from, because withdrawal can cause seizures and can be fatal without medical supervision for some people. Opioids often cause severe physical discomfort for many individuals. Stimulants such as meth may cause long-lasting cravings for some people.

Can you detox from opioids at home?

Opioid withdrawal is rarely fatal on its own, but it can be so painful and distressing that some people cannot finish it at home without relapsing. Relapse after a few days away from opioids may carry a higher overdose risk because tolerance may drop. Medical detox with MAT may give some people a safer, more realistic way through.

Why do people relapse after detox?

Detox addresses physical withdrawal. It may not address the psychological side of addiction, untreated anxiety or depression, home triggers, or missing coping skills. That is why a step-down plan through residential treatment, PHP, IOP, outpatient care, and aftercare may matter for some individuals.

Is meth harder to quit than opioids?

Meth withdrawal may be less physically dangerous and less physically painful than opioid withdrawal for many people. However, meth may cause cravings and low mood that last for months for some individuals, so staying quit can be challenging without extended treatment. Opioids may be harder to get through in the first week for some people, while meth may be harder to stay away from over the following months.

Does insurance cover medical detox in Owings Mills, MD?

Coverage depends on your specific plan and on whether detox is found to be medically necessary. TruHealing Centers in Owings Mills, MD, accepts Aetna, Cigna, UnitedHealthcare, Blue Cross Blue Shield, Optum, Magellan Health, and private pay. The admissions team can check your benefits before admission so you know what to expect.

You Don’t Have to Guess Which Level of Care Your Loved One Needs

When families ask what are the hardest addictions to quit, the real question underneath is usually simpler: why hasn’t this worked yet, and what would be different this time? If your loved one has tried to quit and withdrawal or cravings brought them back within days, the substance may call for medical detox or longer dual diagnosis treatment, not more willpower. TruHealing Centers in Owings Mills, MD, offers medically supervised detox, medication-assisted treatment for some people addressing opioid concerns, and a continuum of evidence-based care through aftercare planning, as a long-term partner for lasting recovery.

You may be afraid your loved one will refuse, or that this time will end like the others. Both fears make sense after what you have been through. You can still call before your loved one is ready. An admissions counselor can talk through what you are seeing, help you think about how to bring up treatment, verify your insurance, and explain which level of care may fit. One call won’t commit anyone to anything, but it may give you answers so the next attempt doesn’t have to rest on guesswork.

Call TruHealing Centers to speak with an admissions counselor today. Before you call, write down three things: what your loved one uses, about how much and how often, and when they last used. Those three answers may tell a medical team the most about withdrawal risk, and they can help turn an overwhelming conversation into a clearer plan.

Each person’s experience with substance use and recovery is unique, and results vary. This article is for general education and does not replace advice from a medical provider. If someone is having a seizure, severe confusion, trouble breathing, or signs of an overdose, call emergency services right away.

You Don’t Have to Face the Hardest Battles Alone

Breaking free from substance use isn’t about willpower, it’s about having the right support when your body and mind need it most. Whether you’re considering medical detox for yourself or someone you care about, TruHealing Centers in Owings Mills is here to walk through those first difficult steps with you. Reaching out today means you’re closer to the clarity and stability you deserve.

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As we continue to grow Amatus Health, the need to stay competitive and differentiate ourselves in unique ways is crucial. Building creative approaches to reach more people will take our company to new heights. This is why I am pleased to announce that we are officially rebranding. Our new national name, TruHealing Addiction & Mental Health Treatment, will eventually replace Amatus Recovery Centers.

You may be asking, “Why are we doing this?” This new name will give us national uniformity and help brand ourselves as a whole, which will be done in phases. You will still see our existing facility names co-branded with TruHealing for the time being.

Healing is what we do. Everyone who comes through our doors is in a moment of profound struggle in their lives. We support them through a life-changing process of healing and recovery, and they leave our facilities changed. This new name is a representation of that process. As mentioned above, it also allows us to have a national brand, which will make us a recognizable name in the addiction and mental health field.

In summation, these changes present an excellent opportunity for our organization to develop our mission, vision, and purpose. I look forward to prosperous growth as we head in a new and positive direction.

Sincerely,

Mark Signature

Mark Gold
CEO
Amatus Health

Dr. Adam Cusner, PhD is an organizational psychologist by training and has brought his decade-plus experience to the healthcare field serving as the Executive Vice President of Operations for a 22-facility portfolio of skilled nursing facilities, assisted living and independent living centers across Ohio and Arizona, with an annual revenue over $250MM. While serving in this position, Dr. Cusner brought accelerated growth to these facilities, while increasing employee retention and workflow optimization. Dr. Cusner has a proven track record in the healthcare industry of providing successful leadership through his financial acumen, strategic planning, interpersonal skills, along with his ability to build strong, effective teams.

 

Dr. Cusner’s credentials include a Philosophy Doctorate in Organizational Psychology (PhD) from Cleveland State University, a Master of Arts in Psychology (MA) from Boston College with an emphasis on Psychology of Work, a Bachelor of Science in Psychology (BS) from Boston University with an emphasis in Organizational Behavior in Business and is a board-certified Nursing Home Administrator (LNHA). He has published and presented research articles in the field of organizational psychology at national healthcare conferences. Dr. Cusner is completing a book on organizational psychology in the healthcare field, which is expected to be published late early summer 2022. He is also a member of the American Psychological Association (APA), has served as the APA’s Division 17 communications chair, is a member of the Society for Industrial Organizational Psychologists (SIOP), and was selected as a professional reviewer for national conference research presentations.

 

Dr. Cusner is an advocate for his employees and is drawn to the tie between culture and quality. His extensive strategic and operational skills have delivered a high degree of success across all department levels. Dr. Cusner facilitated the establishment of an in-house financial team to provide billing and collections, accounts payable, vendor management, along with financial reporting. This provided $1.5MM annualized savings. Further, he developed department efficiencies for: Medical Staff recruitment, service-line growth, quality and safety, corporate accountability of budgetary expectations balanced with direct reporting to investor groups.

 

Dr. Cusner coordinated the financial turnaround of a 300 bed CCRC (skilled nursing, assisted living and an independent living center) in Arizona, which has been epitomized as the most financially challenging state to manage CCRC facilities. Dr. Cusner also strengthened the business growth of the Ohio facilities by 12%. He was recognized by the Governor for demonstrating a “care-conscious approach” during COVID, when Dr. Cusner carefully consolidated facility residents to accommodate staff and improve clinical care. Dr. Cusner demonstrates a results-driven culture by delivering a high-quality level of care and employee engagement.

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Yaffa Atias is the Director of Special Projects at Amatus Health. Atias is a leadership professional with a decade of experience in healthcare. She holds a BA in interdisciplinary studies from Thomas Edison State College, and a Master’s in Healthcare Management with a concentration in project management from Stevenson University. She completed her graduate capstone at Mosaic Community Services, now an affiliate of Sheppard Pratt.

 

In her role at Amatus, Atias leads and manages interdisciplinary team projects, creates solutions for any operational gaps, and continually strives for quality improvement in all processes. Atias led the organization’s COVID-19 preparedness strategy, resulting in all facilities remaining operational, and in 600 employees being retained as staff without resigning out of fear. In her role so far, she implemented licensure for three new states.

 

Atias believes Amatus Health and TruHealing stand out because every employee, from corporate to center staff, has a real passion for helping people. Atias shares this passion, “My natural compass always tugged me to behavioral health. I’ve always been fascinated by the human psyche. I have also been intimately privy to those suffering from mental illness and substance use. I later understood that my experiences weren’t unique, and quickly realized how pressing the need really is to effectively prevent and address. Moreover, how life-changing proper intervention truly is.”

 

Atias was born in Los Angeles, California and grew up in Israel and Maryland.

Melissa McCarthy is the Vice President of Business Development at Amatus Health. With a decade of experience in the behavioral healthcare and addiction treatment industry, McCarthy is passionate about recovery. She has her finger on the pulse of marketing trends, with the end goal of helping businesses grow so they can serve more people in need.

 

McCarthy has worked at large enterprise recovery centers across the country spearheading business development teams. She has a wide range of experience, including transforming a third-party digital marketing and client acquisition services company into a full-continuum behavioral healthcare provider, managing several successful rebrands, and growing annual revenue fivefold.

 

As VP of Business Development, McCarthy leads a team of over 20 business development professionals nationwide. She manages client acquisition, coordinates in-service trainings with various referents and hospitals, and presents at conferences on addiction and mental health disorder treatment.

 

“Sadly, many individuals die waiting for access to life-saving behavioral healthcare services,” says McCarthy. “I am in relentless pursuit of better—better access, better care delivery and better outcomes. I consider it a privilege to work in an environment where miracles unfold daily.”

 

McCarthy lives in Maryland with her daughter.

Hometown: Saugus, MA

 

Passions & interests: The greatest passion of mine is being able to dig into the work with men in early recovery. There is nothing better than witnessing and being a part of the change. My journey in long-term recovery has taught me to value the little things in life that I am now able to do. I love to do anything that allows me to be present with my wife, family, and friends. My wife and I enjoy traveling, trying new foods, and taking long motorcycle rides with our friends. If I am not on the road working or with my wife, I am studying or playing softball.

 

The best part of my job is being able to show up for my team and clients; they all mean the world to me. I get to brainstorm and strategize with tons of different personalities. A lot of the team does not know, but I love learning from them. If I am not learning something about our industry or workplace, I am certainly learning how to effectively collaborate with different types of individuals.

 

Together, we can change the narrative and be a part of the solution to better treat those trapped in the problem.

Allison was born in Columbus, Ohio and was raised in South Florida. She graduated from the University of Florida’s College of Journalism and Communications. After college, Allison started working at the largest talent agency in the world, William Morris Endeavor. There, she learned marketing from top leaders specializing in global PR and endorsement campaigns, in both the Latin and English markets.

 

Through strategic public relations and creative campaign concepts, Allison has secured more than 200 national broadcast and print media placements for behavioral healthcare organizations. She brings over 15 years of marketing and PR experience, with a strong background in leading communications strategy for addiction treatment and behavioral healthcare facilities. In her role as VP of Communications, she oversees branding, public relations, social media, marketing, events, and content creation.

 

In her spare time, she loves cooking, boating, yoga, and traveling. She and her husband Bryan reside in Boca Raton, Florida.

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Avi Burstein is VP of Clinical Services at Amatus Health. He manages all therapeutic programming at all facilities nationwide.

 

Avi is originally from New York, and graduated from Ferkauf Graduate School of Psychology. He brings over 13 years of experience in the Behavioral Healthcare Industry, in both the public and private sectors. He is passionate about therapeutic communities and the fellowship they foster between patients. Through his work in LGBTQIA, urban, rural, and religiously observant populations, Avi recognizes that each patient is unique. Therefore, he strives to ensure clinical approaches, staffing, administration, and education meet the expectation of each community Amatus Health serves.

 

“Our work must also include ending the societal stigma surrounding such conditions by building safe and supportive networks that include clients’ families whenever possible,” Avi said. “By valuing change and owning imperfections, we can strive to be better providers and walk through the door of recovery with our clients.”

Avi Burstein is VP of Clinical Services at Amatus Health. He manages all therapeutic programming at all facilities nationwide.

 

Avi is originally from New York, and graduated from Ferkauf Graduate School of Psychology. He brings over 13 years of experience in the Behavioral Healthcare Industry, in both the public and private sectors. He is passionate about therapeutic communities and the fellowship they foster between patients. Through his work in LGBTQIA, urban, rural, and religiously observant populations, Avi recognizes that each patient is unique. Therefore, he strives to ensure clinical approaches, staffing, administration, and education meet the expectation of each community Amatus Health serves.

 

“Our work must also include ending the societal stigma surrounding such conditions by building safe and supportive networks that include clients’ families whenever possible,” Avi said. “By valuing change and owning imperfections, we can strive to be better providers and walk through the door of recovery with our clients.”

Marty Markovits is the Chief Information Officer at TruHealing. He oversees the people, processes, and technologies of the whole organization to ensure the business is running smoothly.

 

Markovits grew up in Brooklyn, NY (which he calls “the greatest city on Earth”) and graduated with a degree in Clinical Psychology from Queens College.

 

Markovits is a veteran in Information Technology within the healthcare field. He ensures that IT processes are simple, cost-effective, and secure. His expertise spans the entire healthcare domain, from billing and claims, to clinical, to Human Resources. He says, “My passion is to provide fully automated and operationally meaningful Business Intelligence analytics, with absolute data integrity.”

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Hometown: Savannah, GA

 

Passions & Interests: I spend my time outside of work with my wife and children and am actively involved in various community needs and causes.

 

The best part of my job is knowing that we are creating a safe, healthy, nonjudgmental environment where people can come and better their lives. There is nothing more satisfying than helping others learn to live again and piece their lives back together as they become strong, productive members of society.

Together, we can bring families back together and promote healing and well-being.

MARK GOLD, CEO OF AMATUS HEALTH BIOGRAPHY

With over 16 years of proven executive leadership and driving company growth, Mark Gold’s momentum for success isn’t slowing down anytime soon. He serves as the CEO of Amatus Health, one of the fastest-growing, behavioral healthcare organizations in the country.

Possessing an excellent handling of clinical compliance and high performance standards, Mark established 14 CARF/JCT accredited addiction and mental health treatment centers and three ancillary healthcare businesses. Mark’s natural leadership skills as well as his creative thought process to generate new revenue strategies make him one of the most sought-after professionals in healthcare. Mark has a track record of leading organizations to outstanding ROI on overall portfolio performance. In addition, his expertise includes workforce planning, growth revenue, high client and investor satisfaction.

Aside from daily business oversight, Mark invests in his staff and helps build their professional development. His commitment to his colleagues and employees toward advancement and inclusiveness helps them achieve goals, builds connections, and provides a competitive advantage in the healthcare field.

Corporate and Charitable Leadership

Mark has been instrumental in building healthy communities and providing access and quality healthcare to underserved populations. His service in the community is a testament to his passion and selfless dedication to the cause of eradicating addictive disorders and stigma.

He launched several prevention and education programs and created the first-ever “Social Justice” scholarship fund of over $750,000.00 to help communities of color into inpatient drug treatment. Mark says, “The best part of my role is the knowledge that what we do impacts countless lives, with far-reaching effects,” he said. “It is incredibly rewarding to be part of a team that guides individuals onto a safe and accessible path to healing and recovery.”

He is a board member of Ahavas Chaim, a non-profit that offers at-risk teenagers crisis intervention and mental health support. He is also a committee member of the organizations Bonei Olam and Chai Lifeline Mid-Atlantic.

Personal and Educational Background

Mark studied Talmudic Law at Yeshiva’s Mir Yerushalayim in Israel. In Mark’s free time, he loves snowboarding, boating, and spending time with his wife and children.